scope: UI, branding
product: concept app
Fitly is a fitness app concept where users can sign up to get workout plans tailored to their specific goals. The primary focus of this project was to design a seamless, design-forward user onboarding experience.
I wanted to go with an aesthetic direction that stood out in the broad competitive landscape of fitness apps. Instead of using bright colors like many fitness apps (and to highlight the intensity of working out!), I chose muted and dark tones with geometric shapes and thin typography.
To keep the user actively engaged during the onboarding process, I incorporated fun, striking geometric design elements into the look and feel.